over_target
earning above target
Your best products - they return more than you planned. They get more room before the competition catches on.
B01 · 96 pcs · roas 7.2
Labelizer - scale products efficiently
and cut losses
PPCMax scores every product against your ROAS target daily and writes the label straight into Merchant Center. Six groups, six action plans. You just approve.
Why labels
Budget goes where it pays back.
A label on a product is a campaign filter. With a filter you split the budget by results, not by feed categories.
Separate group, separate budget
- under_target
- excluded
Less wasted budget
Products below target land in their own group. You see what they cost and decide whether to fix them or rein them in.
Leaders in their own campaign
- over_target
- on_target
More exposure for what sells
Products above target get their own campaign and a bigger share of the budget, before the competition does it.
Asset groups by label
- near_target
- learning
Control over Performance Max
Instead of one campaign for the whole catalog you get asset groups by label. The algorithm gets direction, you get visibility.
Six labels
Every product gets a label by its result.
You set the ROAS target once. Every 24 hours PPCMax compares each product against it and moves it to the right group. Six groups, six action plans.
Labelizer
auto · every 24hon_target
doing exactly what they should
The solid middle of your catalog. On target - we don't get in their way, we just keep watch.
B02 · 411 pcs · roas 4.1
near_target
close to target, not there yet
A small gap. Usually a better title, image or price is enough to close it.
B03 · 273 pcs · roas 2.9
under_target
below target
They spend more than they return. Before they eat the budget, we find out why: price, title or product page.
B04 · 388 pcs · roas 1.3
learning
not enough data to judge
New or rarely seen products. They get time to gather data - no nervous moves.
B05 · 145 pcs · roas -
excluded
excluded from campaigns
Excluded deliberately - by you or with your approval. Nothing disappears by accident and nothing comes back without asking.
B06 · 67 pcs · roas -
Ask which products burn your budget.
The agent reads the Labelizer state and the catalog, proposes a change and waits for your approval.
Running in 2-3 minutes
Getting started is as simple as it gets,You just sign in.
No Google Cloud project, no API keys, no terminal, no developer. That is the last technical sentence on this page.
FAQ
Questions about Labelizer
Briefly, how labels get into your campaigns.
An automation that every 24 hours compares each product against your ROAS or CPA target and writes one of six labels to a custom_label column in Merchant Center.
start free · 14 days · no card
See how much you can do yourself.
First 14 days free. No card. Account connected in 2-3 minutes.